Social media allows those living with medical conditions to share health anecdotes and advice to a wider audience, turning many patients into influencers within their condition’s community. Healthcare companies, in turn, have increasingly tapped into these networks by partnering with […]
Influencers aren’t just promoting beauty, lifestyle, and fashion products anymore, they’re posting #ads with medical devices, pharmaceuticals, and even testimonials on surgical techniques. But is this ethical? Dr. Sophie Boerman, who studies consumers’ understanding of sponsored content, helps us understand […]
