Empowered Health

Month: May 2020


Ep. 55: Influencer Mania: The unregulated business practice that you’re friends with, featuring Dr. Sophie Boerman and Suzanne Zuppello

Influencers aren’t just promoting beauty, lifestyle, and fashion products anymore, they’re posting #ads with medical devices, pharmaceuticals, and even testimonials on surgical techniques. But is this ethical? Dr. Sophie Boerman, who studies consumers’ understanding of sponsored content, helps us understand […]